The proposed project Cross-Re-Tour will provide tourism SMEs with access to, and knowledge about, digital and green tools and business solutions in use in other sectors or large tourism corporations and show potential for testing, implementation and scaling up in SME business operations. Cross-Re-Tour supports the uptake and improvement of existing solutions and best practices, through financial and technical support, as well as transnational and cross-sectoral collaboration, whilst monitoring the potential of replicability and scalability of digital and green innovations by SMEs in other countries.
The goal of this project is not to facilitate design of new innovations. Cross-Re-Tour searched to transfer, replicate, and scale up solutions developed for operations and client and staff nudging in other domains and sectors (and potentially in larger tourism companies), towards SMEs in tourism and thus facilitates a process of open innovation.
This main objective will be achieved by focusing on 3 concepts:
1) Re-Tour
2) Co-Create
3) Cross-Tour
Cross-Re-Tour supports European tourism SME towards their twin (digital and green which includes Circular Economy, CE) transition processes. It promotes uptake and replication of tools and solutions developed in other sectors, to further mainstream green and circular tourism business operations. In this way Cross-Re- Tour contributes to regenerative tourism approaches.
Project contact person: Iveta Šķiliņa, e-mail: iveta@celotajs.lv, phone: +371 26375380.